Paprika is more than a dash of color — it is warmth, sweetness, and smoky soul in powdered form. Derived from sun-dried peppers, this spice dances between mild and pungent, depending on its origin. In Hungary, it’s the heart of goulash. In Spain, it smolders gently in chorizo. In Morocco, it perfumes tagines with deep red heat.

At Zaatar.ma, our paprika is freshly ground for full-bodied flavor — brilliant in color, clean on the palate, and evocative of the sun-drenched lands where peppers thrive.